"La obra maestra de la navidad"

Client: Bimbo Artesano

Brief: Bimbo Artesano has launched its new Christmas portfolio, a product that aims to elevate the experience of holiday tables through its craftsmanship and careful production.

We collaborated with Grupo Bimbo on the insight of Christmas, where it is crucial for everyone to put in the necessary dedication to have a great time. Just like Bimbo Artesano, who puts the same dedication into their products to ensure everything is perfect. The campaign development included TV commercials, out-of-home advertising, and communication on various digital platforms.