Idôle House of Experience

Client: Lancôme 

Brief: Build a brand experience for VIP clients, PR and influencers 

Attendees: +500! 

We took over an emblematic mansion from Buenos Aires, and we transformed each one of the rooms into a brand experience itself.

Clients were taken into an olfactory discovery, a projection room with videos from the brand, photo opportunities, and finally into a room where they could get thier makeup done and a special hairtstyle, with the Lancome Squad.