Adidas Always Original

Proposal for the launch event of the Always Originals line with a communication focus on gender minorities. We create a multicultural space where we allow individuals to express their emotions, ideas, and arts without labels or prejudices.

-Main stage with live performances by @maricomariquisimo and @panopticodegenero every 30 minutes.

-Live digital illustration area with illustrator @lacopecope.

-Photo opportunity developed by @melanieantondef.

-Patio area with live music, beer from @comunidadmujerescerveceras, and wine from @blasfemia.arg.