
A different water needed a different strategy.
Along with Danone Water Argentina Innovations team we launched Optima Water: the group’s first alkaline water in the country.
In order to develop the launch according to the brand’s needs, we decided to complement our Planification Team with Ash Mateu’s advices, (fashion producer and founder of Inside Studios).
We did the launch during Buenos Aires Fashion Week, along with AYNOTDEAD! clothing brand. Also influencers, models and actresses covered the event using their social media accounts.
WOW FACT: We created an innovating campaign for an innovating product in Argentina’s market.
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