Mineral 89: Skin Training
Client: Vichy Laboratoires
Brief: Gain new consumers through digital ideas. We had several objectives to achieve: awareness + conversion + product trial
It was important to talk about having the right skincare routine. So after a lot of planning and creativity #SkinTraining was born. A digital platform developed with dermatologists and skin care influencers, that gave you a skin care routine according to your personal needs.
get thier makeup done and a special hairtstyle, with the Lancome Squad.