"El Ponqué en su máxima expresión"
Client: Bimbo Artesano
Brief: Bimbo Artesano wanted to introduce their new line of cakes that had a flavor and consistency reminiscent of homemade ones or those sold in cafes.
To connect with consumers, we decided to focus on two major product assets: the existing love for the Bimbo Artesano brand and the masterful indulgence that the cake provided, thanks to its delicious flavor, superior ingredients, and unmatched texture.
The result was a mouthwatering TV commercial, with the hallmark of superiority that characterizes all Artesano products.