Siempre Juntos, Siempre Supán

Cliente: Supán

Brief: Create a campaign that communicates key moments of product consumption and accompanies families, highlighting the pride, effort, and joy associated with being Ecuadorian.

Execution: The campaign “Siempre Juntos, Siempre Supán” was developed to connect with the hard work and pride of Ecuadorian families in earning their daily bread, and how Supán has always been there for them.

The campaign included a TV commercial (TVC), out-of-home (OOH) advertisements, and communication across various digital platforms.

The brand selected Pamela Cortes, who composed the song for the commercial. The song emphasizes the values of Ecuadorian families, their solidarity, and emotional profile, successfully resonating with the hearts of everyone in the country.