Serenito is one of the favorite desserts of tweens and teens and our goal is always to be present where they are.
Understand their interests and be constantly updated for a target that demands and challenges brands in a unique way.
That is why, in collaboration with one of the most loved singers we launched “Serenito by Paulo Londra” campaign.
An idea borned of social listening from a story published by Paulo Londra. With packs and a strong digital and social media campaign, whith organic´s fan power.
ClientDanoneYear2019
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