Serenito is one of the favourites tweens and teens desserts and our goal is always being where they are.
Understanding interests and being constantly updated for a demanding and challenging brand made us creating a unique campaign.
That’s why we launched in collaboration with one of the most beloved singers, the campaign “Serenito by Paulo Londra”.
The idea was born from social listening, and we knew “this is it”. Creating packaging and a strong digital campaign, plus the power of fans feedback.
ClientDanoneYear2019
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