Cleaning supply brand = women’s household obsession… We wanted to break those stereotypes so we came up with a campaign based on two core messages.
1-Our home is a place to enjoy, and not to become obsessed with cleaning.
2-And if you have to clean it, anyone can do it, even a newly independent young man in his twenties.
That’s the story we wanted to tell and we didn’t do it once, but twice. The following year, we encourage more people to lose their fear of cleanliness and say proudly: “You are all welcome at home.” The campaign was born as a result of social listening where we detected a considerable amount of detractors about the “commercials of household chores starring a woman”. They were crying out for the democratization of tasks, as well as the group of young brandlovers of Ayudin.
ClientClient CloroxServicesBrand AyudinYear2016 - 2017
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