
Cleaning supply brand = housewifes obsession? Absolutely no!
We wanted to break stereotypes, so we created a campaign based on two main messages:
Your home is a place to enjoy, not to becoming obsessed with cleaning.
If you have to clean it, anyone can do it, even a newly independent man in his 20’s.
That’s the story we wanted to tell and we did it in two times! Next year, we encouraged more people to lose their fear of cleanliness and say proudly: “You are all welcome at home”.
The campaign was born as a result of social listening, detecting a considerable amount of audience complaining about women starring at household chores commercials; asking for the equality of tasks, as well as Ayudin’s brandlovers young group.
ClientClient CloroxServicesBrand AyudinYear2016 - 2017
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